True pricing was featured in the article “Amsterdam Is Embracing a Radical New Economic Theory to Help Save the Environment. Could It Also Replace Capitalism?”, published by TIME magazine.

The articles outlines some examples of Amsterdam’s efforts to put the Doughnut Economy into practice.

One of the recent examples of a concept which contributes to the realization of the Doughnut Economy is true pricing. True pricing is seen as one of the initiatives which aim to challenge the current economic system and reassess the role of impacts in the economy.