The good deals you can score for your groceries do not always reflect the reality: contribution to climate change, soil depletion and farmers’ underearning are only some of the hidden costs not reflected in the price. So what should your food actually cost? And could we consume more sustainably if these costs were made transparent to us?

Michel Scholte, director and co-founder of True Price, was among the speakers who gave an answer to these questions during an event about The true pricing of food, organized by the Pakhuis de Zwijger.

Watch the full recording of the event here.