This week at the True Price office, professionals from different sectors gathered to discuss the hidden costs of our food system.

Thanks to the support from the Chocolonely Foundation, we are excited to announce a new three-year project to reshape the way we approach the remediation of external social and environmental costs.

True pricing initiatives are sprouting up around the world: from supermarkets in the Netherlands, to case studies on climate smart coffee in Columbia. By downloading our interactive map you will have access to an overview of true pricing around the world, initiated by any party. The map includes links to case studies, true pricing policies, and many other initiatives. 

Meet Maarten Rijninks, the owner of De Aanzet, a revolutionary organic supermarket that's challenging the status quo of our food system. Nestled in the heart of Amsterdam, De Aanzet is more than just a grocery store; it's a heaven for those seeking organic, biodynamic, and locally-sourced products. In our interview with Maarten, we delve into his inspiring journey of turning De Aanzet into the first True Price supermarket.

In an exciting development for the True Price Foundation, the Food and Agriculture Organization (FAO) recently unveiled its highly anticipated State of Food and Agriculture in the World (SOFA) report for 2023. The SOFA report focuses on the hidden costs of food production and consumption.

True Price showcased its commitment to reshaping food systems at the Netherlands Food Partnership (NFP) World Food Day event.

This article is part of the True Price interview series, in which we spotlight stories from organisations or companies that have experimented with True Pricing. In this article, we examine Tony's Chocolonely's case on the true cost of cocoa from Ghana and Cote D'Ivoire.

This article is part of the True Price interview series, in which we spotlight stories from organisations or companies that have experimented with True Pricing. In this article, we examine Albert Heijn's experiment with True Priced coffee.

Uncovering the ‘true’ potential of farmers through True Price This article is part of the True Price interview series, in which we spotlight stories from organisations […]