Michel Scholte is also the co-founder and Executive Director of True Price. He is a social entrepreneur dedicated to a more equitable economy. Michel is also the Director and Co-Founder of Impact Institute. He holds a variety of advisory board positions and is an alumnus of the Shapers Network of the World Economic Forum and a member of Worldconnectors. He holds an MSc degree in Sociology from the VU University Amsterdam, with a specialization in research methods, politics and living wages. Michel is a frequently asked public speaker and opinionist in the field of impact measurement and valuation.
Adrian de Groot Ruiz is the co-founder and director of True Price. He is also Executive Director and Co-Founder of Impact Institute. Adrian is a member of Worldconnectors and an alumnus of the Global Shapers Amsterdam. He has co-founded the SDG Charter Foundation, a multi-stakeholder initiative to promote the SDGs in the Netherlands. He has set up a variety of organizations focusing on sustainable development, both nationally as well as internationally. His PhD focused on behavioural game theory and was obtained at the University of Amsterdam cum laude. He has published several articles in renowned academic economic journals and is a frequent public speaker.
Anastasia is a project support officer. She recently received a MSc in Political Science with a specialization in global environmental governance from VU Amsterdam. Prior to that she obtained a BA in European Studies from The Hague University of Applied Sciences. She wrote her thesis on the issue of mining for critical raw materials and strongly believes in a just green transition.