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Rui Benfica is a Senior Research Fellow at the International Food Policy Research Institute (IFPRI), where he focuses on evaluating the impacts of technological innovations and agrifood policies on inclusive and sustainable development. Prior to joining IFPRI in 2019, he worked at the International Fund for Agricultural Development (IFAD), leading research, and impact assessments across Asia and Latin America, and contributing to economy-wide modeling for country strategies. He previously served as Associate Professor at Michigan State University, conducting research in South Asia and sub-Saharan Africa on poverty reduction, gender equality, and food security. Earlier in his career, Rui was an Economist at the World Bank, supporting poverty assessments and policy dialogue in Mozambique. He holds a PhD in Agricultural Economics from Michigan State University and has published widely in peer-reviewed journals.

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Full Professor of Agricultural, Food Economics, and Rural Valuation at the Department of Economics and Statistics at the University of Udine, where he teaches Sustainable Development Economics, Environmental Economics and Valuation, and Economics and Marketing. He directs the Environmental, Social, and Governance ESG Training Program. His research focuses on agricultural business management, rural development, the monetary valuation of environmental benefits and damages, landscape economics, the economics of sustainable tourism, and the sustainability of agri-food consumption. He is the author and editor of several monographs and over two hundred and seventy articles in national and international journals.

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Philippe Baret is a professor at the University of Louvain, where he teaches genetics, systems analysis and agroecology at the Faculty of Bioscience Engineering and the Earth and Life Institute. He supervises the Sytra research team with a focus on the characterization of agricultural and food systems, the development of agroecology and the processes of innovation and transition. He is a member of various organizations boards and research groups.

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Reinier de Adelhart Toorop worked for True Price from 2015 to 2018. After this, he joined Impact Institute, a social enterprise that was spun-off from True Price. At Impact Institute, Reinier is Head of Research, where he develops methods and tools to help companies, governments and investors become more sustainable by measuring and assessing their impact on the environment and society. He also teaches Sustainable Corporate Finance at Erasmus University Rotterdam. Reinier holds a PhD in theoretical physics from Leiden University and previously worked at Roland Berger Strategy Consultants.