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November 29, 2023

New project announcement: scaling up transparent and effective true price payments.

Thanks to the support from the Chocolonely Foundation, we are excited to announce a new three-year project to reshape the way we approach the remediation of external social and environmental costs.
November 28, 2023

True Price around the world

True pricing initiatives are sprouting up around the world: from supermarkets in the Netherlands, to case studies on climate smart coffee in Columbia. By downloading our interactive map you will have access to an overview of true pricing around the world, initiated by any party. The map includes links to case studies, true pricing policies, and many other initiatives. 
November 21, 2023

True pricing in practice: How a local organic supermarket is challenging the food system

Meet Maarten Rijninks, the owner of De Aanzet, a revolutionary organic supermarket that's challenging the status quo of our food system. Nestled in the heart of Amsterdam, De Aanzet is more than just a grocery store; it's a heaven for those seeking organic, biodynamic, and locally-sourced products. In our interview with Maarten, we delve into his inspiring journey of turning De Aanzet into the first True Price supermarket.
November 10, 2023

The State of Food and Agriculture 2023: A new paper reveals the hidden impacts of agrifood systems

In an exciting development for the True Price Foundation, the Food and Agriculture Organization (FAO) recently unveiled its highly anticipated State of Food and Agriculture in the World (SOFA) report for 2023. The SOFA report focuses on the hidden costs of food production and consumption.
October 30, 2023

The impossible case of Tony’s Chocolonely’s cocoa beans from Ghana and Côte D’Ivoire

This article is part of the True Price interview series, in which we spotlight stories from organisations or companies that have experimented with True Pricing. In this article, we examine Tony's Chocolonely's case on the true cost of cocoa from Ghana and Cote D'Ivoire.
October 30, 2023

Data for transparency: Albert Heijn’s True Pricing coffee experiment

This article is part of the True Price interview series, in which we spotlight stories from organisations or companies that have experimented with True Pricing. In this article, we examine Albert Heijn's experiment with True Priced coffee.