True Price & True Profits letter to political parties
2025
True Price and the Impact Economy Foundation have submitted a joint policy letter with ten proposals to Dutch election committees, promoting a fairer, more sustainable, and resilient economy through True Prices and True Profits.
Making the positive impact of organic agriculture visible
2025
Organic agriculture delivers major but often overlooked benefits for biodiversity, soil, water, climate and health. This paper by True Price Foundation and Impact Institute highlights how current assessments undervalue these positive impacts, and what needs to change.
Introducing the New Remediation Guidelines for True Pricing, guiding fair and effective use of true price payments to tackle hidden social and environmental costs.
True pricing initiatives are growing worldwide, from Dutch supermarkets to climate-smart coffee projects in Colombia. Explore our interactive map for case studies, policies, and collaborations—or get in touch to join the movement.
True pricing in practice: How a local organic supermarket is challenging the food system
2023
Meet Maarten Rijninks, owner of De Aanzet, Amsterdam’s pioneering organic supermarket and the first to implement True Price. After years of dedication, Maarten is leading the way in making true pricing a reality—addressing hidden environmental and social costs while inspiring a movement for sustainable supermarkets.
The State of Food and Agriculture 2023: A new paper reveals the hidden impacts of agrifood systems
2023
The Food and Agriculture Organization (FAO) recently unveiled its highly anticipated State of Food and Agriculture in the World (SOFA) report for 2023.
The impossible case of Tony’s Chocolonely’s cocoa beans from Ghana and Côte D’Ivoire
2023
This article is part of the True Price interview series, in which we spotlight stories from organisations or companies that have experimented with True Pricing.
Data for transparency: Albert Heijn’s True Pricing coffee experiment
2023
This article is part of the True Price interview series, in which we spotlight stories from organisations or companies that have experimented with True Pricing.
Uncovering the ‘true’ potential of farmers through True Price
2023
This article is part of the True Price interview series, in which we spotlight stories from organisations or companies that have experimented with True Pricing.