22 October 2026
True Price is participating at the UN Biodiversity Conference (COP17) in Yerevan, Armenia. Claire van den Broek, will take part in three sessions focusing on how true cost accounting and true pricing can help governments, businesses and public buyers address biodiversity loss.
From 19 to 30 October 2026, Yerevan, Armenia, hosts the UN Biodiversity Conference (CBD COP17), bringing together governments, businesses, financial institutions and civil society. For the first time, countries will hold a global stocktake of progress towards the Kunming-Montreal Global Biodiversity Framework (KMGBF), adopted in 2022. The KMGBF is the global plan to halt and reverse nature loss, with 4 goals for 2050 and 23 targets for 2030, including protecting 30% of land and sea and mobilising finance for nature.
Nature loss is one of the largest hidden costs in today’s economy. Most of these costs never appear on a balance sheet or a price tag. True cost accounting (TCA) makes them visible, giving decision-makers the information they need to act on them. That message is at the heart of True Price’s contributions in Yerevan, following our participation in COP16 in Cali, Colombia.
Join our sessions
The Invisible Supplier: Business, Biodiversity and the Unpriced Input
Friday 23 October, 18:00–19:30, Green Zone
Organised by Foundation for the Preservation of Wildlife and Cultural Assets (FPWC), this panel discussion explores the value of the natural resources that businesses depend on but do not pay for.
Evidence to Action: How True Cost Accounting Unlocks Holistic Progress Towards Biodiversity Targets
Saturday 24 October, 12:30–13:30, CGAIR Food & Agriculture Pavilion, Blue Zone
Co-organised with the TCA Accelerator and IFPRI. Learn more about True Price’s true cost accounting work on coffee production in Latin America.
Public Procurement as a Biodiversity Lever: True Cost Accounting and True Pricing in Food Systems
Monday 26 October, 09:00, Netherlands Pavilion, Blue Zone
Co-organised with the TCA Accelerator. True Price will host a session on how public procurement can become a lever for biodiversity through true cost accounting and true pricing in food systems. Etifor | Valuing Nature, an environmental consultancy, spin-off of the University of Padua will join the session. Etifor is Italy’s Hub for the Capitals Coalition.
We are also really excited that one of our partners, PURO Fairtrade Coffee, is the official coffee of COP17! Enjoy a cup at the Puro café in the green zone, and learn more about true costs and nature conservation. Claire will present True Price’s study on the true costs of Puro’s coffee from Peru and Honduras (commissioned by MAAS, supported by the Netherlands Food Partnership) at the CGIAR Food & Ag pavilion on Sat 24 Oct, 12:30–13:30.
To stay in touch, we invite you to join the Global Partnership on the True Price of Food community: Join here.