With true pricing we stimulate a sustainable global economy in which ‘hidden’ social and environmental costs in the value chain become visible. True pricing can be used by different stakeholders in the production and consumption process.

• Consumers – transparency allows consumers to make more sustainable decisions and voluntarily pay the true price
• Businesses – transparency allows for improving sustainable production processes and strategies
• Governments – transparency in local, national and preferably international economies allow for implementing better policies and regulations.

When all stakeholders are incentivized to pay the true price, then infringements on human and natural rights can be restored, compensated and/or prevented. True pricing aims to minimize, and eventually eliminate, social and environmental harm from production and consumption processes so we can produce and consume within the planetary boundaries.